We asked members to tell us what fills their life with meaning.This organically pushed them to redefine “wealth”—a poignant question in the midst of todayʼs financial unpredictability. The campaign served as a call to focus not on the accumulation of things, but on appreciating what really makes us rich: friends, family, health, and happiness. CACU had long been associated with financial peace of mind; this work reinforced their position and served as a reminder of what wealth really means.
