Unifying America Through Shared Values
The Emerging Role of Brands in a Divided Nation
As societal division deepens, brands are uniquely positioned to foster connection and unity by focusing on shared values that break through the barriers of politics, geography, and demographics. To explore this opportunity, Bailey Lauerman conducted a survey of 2,000 Americans, uncovering the critical role brands can play in creating safe spaces for connection, belonging, and trust.
This report provides valuable insights and actionable strategies to help brands lead with purpose, foster brand loyalty, and inspire unity in a fractured world.
How Will Brands Navigate a Divided America?
91% of Americans believe shared values like honesty, freedom, and hard work are essential for uniting the nation, and people feel brands have a critical role to play.
This report uncovers what’s dividing and unifying Americans today and provides actionable strategies to help brands inspire connection, foster trust, and lead with authenticity and purpose.
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Gain exclusive insights from Bailey Lauerman’s research-backed report and start building brand strategies that unite audiences, strengthen trust, and foster loyalty.
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What's Inside the Report
What’s Dividing and Unifying America
Explore the key factors driving division and the core values—like freedom, hard work, and truth—that unite Americans across politics, geographies, and demographics.
Five Brand Strategies for Navigating the Safe Space of Shared Values
Learn actionable ways to connect authentically, build trust, and create meaningful impact by embracing shared values.
Brand Examples in Fostering Connection
See how leading brands are aligning their activities with society’s shared aspirations, demonstrating how unity can be realized through authenticity and intentional actions.